Everyone talks about customer engagement. We all know it’s important and, as marketers, we know that anything we do that creates and maintains loyalty is a golden ticket - for our brands, our business and for us. But with current consumer issues amidst Covid-19, it's easier said than done.
We partnered with Blackhawk Network to reveal how UK brands are harnessing the power of choice, along with trends from their latest research whitepaper. With advancing technologies allowing consumers to explore new experiences and products (regardless of age and sex) – the choices out there are endless. But this means brands can no longer reply on traditional collective targeting methods to second guess what customers want.