Ones to Watch — commercial storytelling, with IBM's Jeremy Waite

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon our Manifesto for Marketing Leadership – which we launched in 2016 with leadership expert Steve Radcliffe. In this course we brought together the best of new talent to help build relationships with like-minded marketers. Over two half-day virtual workshops this year's crop of rising star marketers covered a range of topics, including leadership and personal branding. This year, particular emphasis was placed on the individual as a leader, understanding their values and developing their own leadership style with input from the UK’s top marketing leaders.

In this session IBM's Communication Designer, Jeremy, shares how we can be better storytellers.