INNOVATING THE CREATIVE PROCESS AT SPEED
Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discover how brands are innovating their creative process during the pandemic to deliver work that cuts through and stands out from the crowd.
This is your opportunity to gain practical insights on how to collaborate with agencies and partners to produce creative, fast-paced results,
to adapt your business model to suit an ever-changing world and how following your gut could give you that winning edge. Hosted by our very own Chair, Craig Inglis, our line up included: Rob Newlan, Global President, Virtue Mark Sandys, Global Head of Beer, Baileys, Smirnoff & Captain Morgan, Diageo Lynette Pang, CMO, Singapore Tourism Board