We explored the impact of the postponement of the Olympics on governing bodies, athletes, sponsors and broadcasters. With an expert panel we discussed how each will navigate their way through the next 12 months, in the lead up to 2021? Hosted by Sophie Devonshire, CEO, Marketing Society, who was joined by:
Lord Seb Coe, Non-Executive Chairman, CSM Sport & Entertainment
Hannah Mills, British Olympic Sailor
Adam Gemili, British Sprinter
Ricardo Fort, VP Global Sports & Entertainment Partnerships at The Coca-Cola Company
Aoife McArdle, Global Head of Olympics, Airbnb
Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa