According to recent research, British-based brands are in crisis and being outperformed on the local and global stage.
We teamed up with our friends at Kantar to find ways to help elevate local brands and achieve local greatness again—by delivering stronger shareholder returns, building more resilient brands and fuelling a strong recovery in 2021 and beyond.
In this session we explored four critical keys to growth outperformance: Communicate Creatively, Innovate Meaningfully, Build Brands Responsibly, Experience Uniquely. Kantar shared their own secret for success guidelines, with case studies to support each of these pillars and key actions that have helped real brands. Martin Guerrieria, Global Head of Research, BrandZ also shared his expert insights on how to deliver stronger shareholder returns and build more resilient brands.
In a panel conversation our Chair, Craig Inglis, was joined by Jane Bloomfield, Chief Growth Officer, Kantar; Jessica Myers, Director Brand and Marketing, Metro Bank; Pamela Brown, Chief Marketing Officer, Vodafone Smart Tech and Fik Woldegiorgis, Marketing Director Foods UK and Ireland, Unilever.