In today's vastly competitive market, your business can lose out by not standing out. With budgets and teams cut, it's time to leverage creativity to think outside the box and cut through the noise with cost-effective and innovative solutions. But how? We bring leaders from our global community together for examples and insights on how companies can adapt to gain a winning edge. The conversation was moderated by Sophie Devonshire, CEO, The Marketing Society, who was joined by: Alison Payne, Vice President Marketing Mexican Beer Portfolio - The HEINEKEN Company (US) Cherry Gore, SVP, Head of Brand Strategy & Communications (Group), First Abu Dhabi Bank (FAB) (MENA) Matthias Blume, Group Marketing Director Frontline ASEAN and South Pacific Operating Unit - The Coca-Cola Company (APAC) Jason Leavy, Senior Vice President, International Growth at VICE Media (UK)
