A Global Conversation: Evolving the role of the CMO

This month’s Global conversation looked at how the role of the CMO has evolved, the challenges we face in the future (budgets, teams, advertising ethics), as we move into the next phase post COVID how are we adapting our business models, how do we build back better and what is important to them right now and what do they want to achieve in 2021. This session was moderated by Sophie Devonshire, Chief Executive, The Marketing Society, who was joined by: Seraphina Wong, Chief Marketing Officer, ASTRI (Hong Kong) Freddie Covington, Senior Vice President, Head of Marketing & Cross Border, Asia Pacific, Visa (Singapore) Cara Chambers, Marketing Director, International Beverages (Scotland) Nikhil Rastogi, Head of Marketing head, Dyson India (India) Sam Grant, former CMO, Samsung and Coca-Cola Paul Graham, Marketing & Communications Director, Moet Hennessy