What is best for your business; long-term strategic efforts or short-term wins? For this month’s conversation, our global leaders together discussed how to balance long term brand building vs the need for short term results. We explored how companies have innovated their marketing strategies to answer new demands during the pandemic, how marketers have adapted their marketing spend and looked to the future on what is here to stay and what was just a temporary fix. Our moderator, Sophie Devonshire, was joined by: Asmaa Quorrich, Senior Vice President of Marketing, Jumeirah Group (UAE) Tom Roach, VP Brand Planning, Jellyfish (UK) Xiaowei Liu, Shell Eastern Petroleum (APAC) Adriana Rizzo, VP Growth Marketing, Discovery+ (US)
