DUBAI: BRAND CONVERSATIONS ON SUSTAINABILITY WITH LANDOR & FITCH
Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd?
We’ve teamed up with our friends at LANDOR & FITCH for a new mini-series to find out.
Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation. LANDOR & FITCH’s Luc Speisser shares tangible, successful examples of brand-led sustainability, joined by:
• Antony Lawrence, Executive Director - Marketing, Dubai Holding
• Sue Hubner, Regional Category Director MYPC & BSM, Arla Food
Sustainability can be more than just a game of compliance; it can become a competitive advantage. Discover how to set yourself apart from the crowd and create marketing that’s good for the planet, good for people, and good for profits.