The Marketing Society, the global community of marketing leaders is thrilled to announce the appointment of Dame Carolyn McCall DBE as its new President in January 2025.
The appointment marks a significant milestone as the Society celebrates its strongest year to date in its 65-year history, with record membership numbers and expanding international presence. Dame Carolyn, CEO of ITV, brings exceptional leadership experience spanning media, aviation, and broadcasting through her transformative roles leading Guardian Media Group, easyJet, and ITV.
Her appointment as President—the first CEO in the role for many years—reflects the growing strategic importance of marketing in driving business success. Her decision to commit time to supporting and championing the marketing profession, particularly at this level of business leadership, demonstrates the critical role marketing plays in building successful businesses and brands. We're the global community where marketing leaders come together to unlock each other's potential.
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