The convenience and immediacy of a digital-first lifestyle is being tempered by challenges, prompting people to shape a healthier and more balanced relationship with technology, both for themselves and for the next generation.
Brands must be wary of the cost of hesitations as people decipher real from deceptive, and understand how and why they’re using the power of the online crowd in their pursuit of life’s goals. In the workplace, dignity is under fire, creating an imperative for leaders to tune into employees—especially as new technologies become part of the picture.
Through these five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands. Not for the first time, trust is in the spotlight, and is arguably the difference between hesitation and loyalty. Read the full report here.
Thanks to Fifth Frame Films for this video