3 great ads I had nothing to do with: Sir John Hegarty

Sir John Hegarty talks to Thinkbox

With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats. 

Hegarty was knighted for his services to the advertising and creative industries in 2007 and invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns and he was the first recipient of the inaugural Lion of St Mark’s Award at the Cannes International Advertising Festival.

Hegarty set up Bartle Bogle Hegarty in 1985 which soon became one of the most talked about agencies in the world, winning every Agency of the Year accolade and creative award possible, cementing its place at the forefront of the industry.

Hegarty created ground-breaking campaigns for major brands including Levi’s and Audi, he has won gold awards at Cannes, British Television Advertising Awards, and the D&AD President's Award for outstanding achievement. 

See which TV adverts he chose when asked to pick just three which have inspired him over the years.

This film is part of a series where Thinkbox present top creatives with the tricky task of selecting just three TV ads that have inspired them.

Watch more at thinkbox.tv