APPLICATIONS NOW OPEN FOR THE 2026 UAE SCHOLARSHIP

In 2022, The Marketing Society launched a new Scholarship – an initiative designed to champion future talent and help accelerate the careers of high-potential marketers in the UAE. Each year we award 50 Scholarships and provide a complimentary programme of events, training, webinars, mentoring and more, helping to develop marketing, business and leadership skills in promising individuals.

The programme provide 50 young marketers from the UAE access to thought leadership content, tailored webinars, select events, mentoring opportunities and development training from The Marketing Society community.

Are you a young hungry ambitious marketer who wants to take your career to the next level? Do you know any marketers who are future stars of the industry? Or someone who uses initiative and delivers results for their brand or clients? Have these future leaders excelled in their careers to date, been involved in projects that exceeded expectations, and demonstrated a drive that sets them apart from their peers? Then apply today.

Apply today

WHAT DO I GET AS SCHOLAR?

A Society Subscription

As Scholar you will receive a one year subscription to The Marketing Society.

Access to real knowledge

With your subscription you will have access to our thought-leading content, publications, webinars, virtual events.

Accelerate your career

A carefully curated programme of events (hearing from the leading marketers in the region), training sessions from world-class facilitators, mentoring from Marketing Society members and training sessions from senior leaders.

Topics covered

Topics covered include Communication, Personal Branding, AI, Sustainability, Brand Building, Leadership Development, and more.

Safinaz Alsayyed

“Being part of the Marketing Society Scholarship 2025 was a truly enriching experience. The sessions were thoughtfully curated, offering a wide variety of topics and speakers, each bringing a unique perspective that challenged and inspired me. Although the program took place over a short period, the depth of learning was remarkable. One of the most valuable aspects was the opportunity to connect with like-minded professionals across the industry. The network we built feels genuinely long-lasting and will no doubt open doors to future collaborations and opportunities. I highly recommend this Scholarship to any marketing professional looking to grow, be inspired, and build a powerful industry network.” Marketing Officer, Etihad Airways

Tamara Zennie

“I joined The Marketing Society Scholarship as I was transitioning from one company to another. I can say without a doubt that it has been one of, if not the most, insightful experiences to guide this transition. The seminars, mentorship sessions, networking opportunities and discussions with fellow marketers propelled me to enter the new role confidently, and the guidance I received from members of the Society and my mentor left me feeling supported and equipped during my transition. To any future scholar who will be joining this incredible community, I guarantee that you will graduate with skills that you will carry for many years to come”. Marketing Lead, Azadea Group

How are the Scholars selected?

Once the applications are closed, a jury of CMO members will select the 50 stand out submissions. The judging day will take place in early November 2025 and applicants will be informed by the end of November if they have been successful or not.

For more information please do get in touch with Alasdair Hall-Jones, Global Director

When does the programme take place?

The course starts in January 2026. There will be 10 physical event sessions taking place in Dubai between January – June 2026, with the Graduation happening in November.

Who are the speakers on the course?

You will be hearing from senior industry leaders who have been there and done it. Those who are leading teams, departments and shaping the marketing industry in the UAE. Each speaker will not only bring their knowledge and expertise, but you'll get the chance to learn more about them personally.

Examples include:

Mohammed Ismaeel, GCC Chair, The Marketing Society & Partner TOUGHLOVE Advisors
Ula Bieganska, Head of Marketing, Lego MEA
Charles Awad, Chief Brand Officer, Majid Al Futtaim - Holding
Khaled Ismail, International Chair The Marketing Society & CEO of TOUGHLOVE Advisors
Anja Petrovski, Chief People Officer, Al Nabooda Automobiles
Neda Shelton, Chief Marketing Officer, Solutions Plus

Who are the mentors?

This mentoring initiative provides you the chance to accelerate your career by having one-on-one time with one of the leading marketers in the GCC. Come prepared to your sessions with the areas of your career that you think need development and improvement. The more you prepare and think in advance, the more impactful your sessions will be. You'll be required to have three, one-hour sessions over a four month period. These can either be done physically or remotely.

What is the frequency and timings of the events?

The sessions will run from 8:30–10:30AM physically in Dubai. There will be two sessions in January, February, April, May and June. We try to spread the sessions two weeks apart.

Is there a cost?

The programme is complimentary.

Credit: Canva Magnifying Glass by billion photos

THE UAE SCHOLARSHIP 2026