Samsung’s virtual reality stunt, which allowed people to swim with sharks in the middle of the desert.

Bob Levenson was reckoned to be the best copywriter ever.
That’s Bill Bernbach’s opinion.
That’s why he made Bob Levenson

As I recall the vast majority of Marketing Society members are clients, agency people and consultants of various sorts.

This

Act for Change is a charity that provides young people that have been through traumatic experiences.

The frameworks and concepts that the behavioural sciences have defined over the last few decades...

Often referred to as 'the mobile first continent', Africa is using this digital channel differently from any other area of the world.

One of the great aspects about Advertising Week Europe is that there is an opportunity...

Uncovering a selection of viral campaigns that represent the celebration of the nation’s perseverance through adversity.

2014 was a landmark year for growth across all things digital, and We Are Social's new...

This month marks the two year anniversary of Rosie and I leaving our jobs.

We launched our Marketing for Good initiative back in 2013. Since then our members have really taken to it.

We've

Ford’s speed dating stunt which sees a few boastful men get taken for a ride.

The research found that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home

It’s rare for Green Banana Marketing employees to speak about themselves...

Increasingly consumers are conscious of not only their food’s nutritional value but also its environmental impact.

And as healthy and

The experiential activations surrounding this year’s The GRAMMYs have provided Joss Davidge with plenty of inspiration.

Wellness is being repackaged in a hip new way for Millennials and Boomers...

If you were one of the record 120.8 million viewers that tuned in for Super Bowl XLIX’s 4th quarter, you

‘Advertising is dead’, ‘nobody watches television anymore’ have been familiar canards of recent years.  Neither of those statements is remotely

This week I attended an excellent breakfast event at RKCR Y&R. The theme was ‘Identity and Austerity: two topics that

Joss Davidge outlines the key experiential features of Bud Light’s legendary ‘House of Whatever’.