I have been on the road a lot lately. Even when I am traveling strictly for business, with little time for pleasure...

We’ve shown you “femvertising” and gender equality in children’s campaigns, but three’s company! So what about the often-neglected third player… men?

Mousetrap Theatre Projects is a charity that believes passionately in the power of theatre to transform young lives.

B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missing the mark.

I recently watched a couple of excellent documentaries about two troubled musical geniuses, Janis Joplin and Michael Jackson.

How do you try to make sure you get the recommended 7-8 hours of sleep each night? Milk and cookies?

Short version: the pitfalls won. Ten years on from the dawn of Twitter, we stand on a battlefield strewn with the corpses of dead slogans...

What’s in a name? Quite a lot actually, Juliet my dear. Words matter. Particularly when it comes to creating something

We are delighted to be partnering with the IPA for its Effectiveness Week.

This unique initiative is designed to drive

When it comes to the DIY market, Germany boasts 3 brands among the top 5 European DIY retailers...

The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Being Brazilian technically qualifies me to be a Latin American. However, I must say I’m not sure...

Football club Leicester City have recently won the English Premier League.

This morning‘s news announced the death of an otherwise unknown man in the US, William Backer.

Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as

“There are only Monster Missions, all other missions are useless.”

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

Summer is always a great time of year to be part of the experiential marketing world. 

Peter Steidl is one of the authors of the excellent Neuromarketing for Dummies and, when I reviewed that book...

If you were living with dementia, who could tell your story? Or if you were living in Sierra Leone during