The research is in; Could embracing failure be better for your brand than success? 

Should marketers take inspiration from The Lego Movie?

If you don’t have time to read this, it’s exactly why you should.

From Halo Top to Fenty Beauty, here are the brands making an impact in the industry

By Gen Kobayashi, head of strategy at O&M London 

“Let it be absolutely clear, the loss of a discount will neither scare nor distract one single NRA member

Are you slowing the progress?

The fundamental flaw in the tools businesses use to understand their consumers – and why removing the blindfold is essential to delivering sustained, profitable growth.

Four key insights to get ahead

Gig economy & mental health. Is it always a positive equation?

Gig economy & mental health. Is it always a positive equation?

Meeting the needs of the introverts and extroverts within your team

Somewhat counter-intuitively, mental illness has often been associated with improvement in one discipline critical to the world of business – creativity. 

Ever since escaping the day to day pressures of corporate life, my mind has felt liberated and free to wander

By Debs Gerrard, creative director

China has a unique relationship with the science fiction genre, which we explored in our analysis of the way movies

The secret moments that determine consumer purchasing decisions and drive brand choice  – and why so many companies miss them

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

1. Available flavours of KitKat in Japan include baked potato, soybean, apricot seed and red bean paste sandwich.
2. In 2011, Toyota

Productivity within the ‘vaguely creative industries’ (which is how I think of marketing) is a subject soaked in unresearched hypothesises. Here are four more:

From tribes to women in power to creative productivity.