Think pieces

Fantastic without the plastic

Plastic Bottle Art

The amount of plastic bottles and cans generated globally that ends up in landfill is estimated to be around 340bn

It takes two to tango

Our two systems of the mind

Over the last twenty years, psychologists have suggested there are two different ways in

Green deal or no deal?

deal or no deal

Updating the energy efficiency of the UK’s aged housing stock is a no-brainer, says Dan Vivian. It will possibly have

10 ways women are shaping the future

‘Women 2020’, a recent report written by Elisa Birtwistle for The Futures Company, explores how changes in women’s thinking and

How it feels to be a banker - ask a retailer

homebase help button

It’s hardly the end of capitalism, but the horsemeat scandal is showing large food retailers and manufacturers how it feels

The snowball effect

the snowball effect

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. 

This week he

Tough getting to the top

The Shard is a very, very high building. You forget this when the lift whisks you up to the 28th

Marketing is about change, but who do we want to change?

obama superman change

You can't change everything or everyone, but you can change the people who matter.

Marketing is about change --

10 things we learned in February

ten things by elen lewis
  1. It takes a Parisian bistro about three weeks to get through a horse carcass.
  2. Sarah Greene used to bite Peter

Geishas in Milan

Geishas in Milan

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he

Corrosive nature of distrust and how brands will suffer

breaking trust

Trust is the subject of the day. Are we surprised that companies, institutions, politicians are increasingly distrusted? The reasons are

Follow me follow you

As someone new to social media and the terminology of following, liking and sharing not to mention hashtags, re-tweeting and

What does it take to be an innovator?

Our monthly blogger Phil Rumbol, former marketing director of Cadbury’s and now founding partner of 101 – a free

Procrastination is an ugly word

Putting things off is a bad habit and also widespread. A survey of 2000 UK adults published in The Times

Wait! I work in advertising?!

Gerard founding father video - Heineken

Nah, I don’t do advertising!  You must be confused.  My expertise is long form storytelling and my medium is film

Re-mastering marketing for a digital world

death of the high street

The recent struggles of the Jessops, HMV and Blockbuster retail chains demonstrate that the commercial implications of the digital revolution

20 Things You Shouldn't Do at SXSWi (and 5 Things You Should)

Say Media

One of the few things I've done more often than go to SXSWi (9 times) is go to Burning Man

Opening doors with experiential marketing

akanksha

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. 

This week he

Age of the user interface

'It’s very easy to be different, but very difficult to be better'. Sir Jonathan Ive SVP of Design, Apple

When

Using technology to set the scene

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.  This week he

The trouble with green marketing

Giles Robertson, Founder of Green Banana Marketing Ltd and Chairman of the Marketing Society Charity Group, says it’s not easy