The Reception


Must see


Elizabeth Warren as POTUS

'If the US senator Elizabeth Warren were elected to the White House and carried through on her promise to loosen the grip that big tech has over society and business, the resultant changes would flip the marketing landscape on its head' – says Ben Poole of Reprise United States senator Elizabeth Warren has vowed to break up the tech giants, if she is elected to the White House in 2020. A bold claim. But what are the ramifications for media and marketing land, if that ever happens and she keeps to her word? Firstly, let’s clarify what Warren is proposing, from her blog post: “First, by passing legislation that requires large tech platforms to be designated as ‘platform utilities’ and broken apart from any participant on that platform.


As a marketing professional in the insurance industry for the last 10 years, risk and risk management sure is a topic close to home. Since a small group of shipping merchants came up with the idea of insurance in a coffee shop in London in the early 18th century, insurance has become one of the largest industries in the world. And whilst reducing and mitigating risk for individuals and businesses through risk transfer solutions, like insurance, might sound like a boring topic (thanks for staying with me), imagine the world without it. If a storm destroyed your house and you lost your entire life savings, would individuals and societies even take the risk of building housing or would we still be living in caves? If a business transporting goods from a factory to a retail warehouse lost hundreds of millions of dollars due to hijack and theft, would they even take the risk or would the financial limitations mean there was no trade? No innovation?

Fast-changing world

Running a non-profit charity in the arts, I always look for inspiration on how to reach out to our audiences. In a time where this is an overflow of digital entertainment, we look to brands for ideas on how to engage and how to stay relevant. 

Anatomy of brave

When you look back at your life, you see the pieces of puzzle come together - Steve Jobs said at Stanford commencement. In retrospect everything looks simple and straightforward. Often in life we need to make decisions and choices that are life changing and determine our future course of life. The hard choices are the ones when they are between two seemingly equally good ones, or equally bad ones. The more preferable situation is when the choice is between two equally good ones, because whatever the decision, the future holds a promise to be better than the present. The decision making is hard because it has broader life implications and comes with the fear of losing out on the other good option. I have been lucky enough to be in such a situation recently. Having made the decision I now look back and want to pencil the process of making that decision and some learnings from the experience.

3 ads: Shaun Mcllrath

Shaun McIlrath is global chief creative officer of Iris worldwide. Recently listed in The Top 10 Most Creative People In Advertising by Business Insider.  He began his career as a script writer at the BBC before stints at impactFCA, HHCL, Heresy, VCCP and now Iris where he leads the agency’s creative output from London, winning over 200 industry awards for brands like MINI, Dominos, Adidas, Philips, Wonderbra and a Super Clio for Jeep. Shaun's choices: Lacoste "Life is a beautiful sport" This 2014 campaign was Lacoste’s first TV spot, portraying an epic love story and mesmerising leap of faith into the unknown. The campaign's release was timed to coincide with the Sochi 2014 Winter Olympics and New York Fashion Week. Directed by Seb Edwards, the ad brings one of Lacoste’s founding values, "Life is a beautiful sport" to life. Awarded a silver lion at Cannes, it provides an illustration of how performance and elegance can combust in our everyday lives to create something beautiful.

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Editor's choice

Invisibility of queer women in advertising

Why is it that marketers find it so hard to recognise and embrace the nuances of gay women? Reassuringly, today there are some queer female faces visible in mainstream media - Rita Ora, St Vincent, Cara Delevingne, Kristen Stewart, Miley Cyrus... But interestingly, these women still look, to varying degrees, ‘feminine’' writes Forever Beta's Olivia Stancombe.


Behavioural Science 2019: the past, present and future

'In the last decade, behavioural science has, without question, become mainstream. It’s now over sixteen years since Daniel Kahneman won the Nobel Prize for Economics in 2002 for his work with Amos Tversky founding and developing the field of behavioural science.' By Crawford Hollingworth and Liz Barker of The Behavioural Architects.


10 things we learned from Debbie Hewitt MBE

'Many of us in our careers will have presented to a board, been grilled by some seriously fierce people and in some cases, we may get to be that director delivering the heat. Very few of us will have a career like Debbie Hewitt, a successful CEO turned “plural” non-exec Director and board chair.' Insight by Marketing Society's Alex Ricketts.