The Reception

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Clubroom

Risk

As a marketing professional in the insurance industry for the last 10 years, risk and risk management sure is a topic close to home. Since a small group of shipping merchants came up with the idea of insurance in a coffee shop in London in the early 18th century, insurance has become one of the largest industries in the world. And whilst reducing and mitigating risk for individuals and businesses through risk transfer solutions, like insurance, might sound like a boring topic (thanks for staying with me), imagine the world without it. If a storm destroyed your house and you lost your entire life savings, would individuals and societies even take the risk of building housing or would we still be living in caves? If a business transporting goods from a factory to a retail warehouse lost hundreds of millions of dollars due to hijack and theft, would they even take the risk or would the financial limitations mean there was no trade? No innovation?
Clubroom

Fast-changing world

Running a non-profit charity in the arts, I always look for inspiration on how to reach out to our audiences. In a time where this is an overflow of digital entertainment, we look to brands for ideas on how to engage and how to stay relevant. 
Gym

Anatomy of brave

When you look back at your life, you see the pieces of puzzle come together - Steve Jobs said at Stanford commencement. In retrospect everything looks simple and straightforward. Often in life we need to make decisions and choices that are life changing and determine our future course of life. The hard choices are the ones when they are between two seemingly equally good ones, or equally bad ones. The more preferable situation is when the choice is between two equally good ones, because whatever the decision, the future holds a promise to be better than the present. The decision making is hard because it has broader life implications and comes with the fear of losing out on the other good option. I have been lucky enough to be in such a situation recently. Having made the decision I now look back and want to pencil the process of making that decision and some learnings from the experience.
Cinema

3 ads: Shaun Mcllrath

Shaun McIlrath is global chief creative officer of Iris worldwide. Recently listed in The Top 10 Most Creative People In Advertising by Business Insider.  He began his career as a script writer at the BBC before stints at impactFCA, HHCL, Heresy, VCCP and now Iris where he leads the agency’s creative output from London, winning over 200 industry awards for brands like MINI, Dominos, Adidas, Philips, Wonderbra and a Super Clio for Jeep. Shaun's choices: Lacoste "Life is a beautiful sport" This 2014 campaign was Lacoste’s first TV spot, portraying an epic love story and mesmerising leap of faith into the unknown. The campaign's release was timed to coincide with the Sochi 2014 Winter Olympics and New York Fashion Week. Directed by Seb Edwards, the ad brings one of Lacoste’s founding values, "Life is a beautiful sport" to life. Awarded a silver lion at Cannes, it provides an illustration of how performance and elegance can combust in our everyday lives to create something beautiful.
Gym

Silent creativity

So, you have arranged an idea generation session involving 12 people who come from different parts of the company. It has been a real challenge trying to coordinate diaries. Three people have informed you that they will be half an hour late, two people have said that they need to leave half an hour early. Pre-reading has been sent out, but you know that it is likely to remain unread in people’s inboxes. You have managed to book a somewhat uninspiring space in room 206 on the third floor, and there is no natural light. And what makes your situation even more acute is that you are heavily reliant on the output from the meeting. This will contribute to one of your annual job objectives.

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We’ll be revealing exclusive new research from Accenture that explores wh
Events

Join us for a chat with Just Eat's newly appointed chief customer officer.
Events

A whisky evening with Edrington-Beam Suntory UK

Editor's choice

Accepting neurodiversity requires great generosity

'Perhaps you are sitting at your desk with a strong cup of tea, you’ve finally found 5 minutes for yourself. A moment to reflect and think about the office environment and the team’s neurological differences,' writes Tribal Worldwide's Jade Tomlin.

Reflection

Use direct response copywriting to start selling more stuff, now

Having just read a book on how to improve your persuasive copywriting skills, I’m now supposed to write an entertaining, informative review that will have all you Marketing Society members clicking through to read it. No pressure then? Giles Lury reviews Glenn Fisher's new book.

Book club

Convenience v security: why no one should have to put their keys in the freezer!

'Are we jeopardising our personal security just to make our lives more convenient? I recently had my car stolen by someone who was seemingly able to hack their way into it.' A cautionary tale from Your Favourite Story's Rachel Faber.

Opinion