Greg Williams is a leading authority on technology trends and the ways they impact business and society. As editor-in-chief of WIRED, Greg meets the innovators, thinkers, scientists, entrepreneurs and creatives who are changing the world and writes on a variety of subjects, including innovation, technology, business, creativity and ideas. A journalist and author of six novels, Greg formerly served as the executive editor of WIRED for seven years before taking the publication’s helm. We are looking forward to hearing from Greg at this year’s Digital Day. You were appointed Editor-in-Chief at WIRED back in Jan 2017. Have you made any major changes to the publication since you took the reigns?
Sheri Scott (more commonly recognised as Forever Yours Betty!) is a tangerine haired, glasses wearing Scottish Fashion and Lifestyle blogger with a nose for a good sandwich and an eye for style. Freelance PR and Outreach consultant and soon to be cafe owner based in Glasgow. Sheri works with indie, high end and high street brands from all over the world. Championing great brands, creating awareness and developing long lasting relationships. With an influence reach of almost 55k on her collective social channels, we look forward to hearing about her work at this year’s Digital Day. We caught up with Sheri ahead of the event. What were you doing in the Pre-Betty days?
The Marketing Society has a vision to help build a world class marketing community in Scotland. A great place to study, work and invest in marketing. Sign up for our free weekly newsletter here. There is an extensive range of major events in Scotland from the Star Awards and the Amplify Marketing Festival to the St Andrew’s Day Dinner at the end of the year. Inspiring Minds is a development programme structured to promote best practice in the key areas of marketing – from briefing and planning to creativity and results. New Initiatives for 2018 Inspiring Diversity » working to promote an equal and prosperous marketing community in Scotland Trendspotting » a new programme of events for agency planners and strategic marketers to discuss new trends, tools and techniques in our industry Many of the leading organisations based in Scotland are Corporate Members.
Studio Something is a lean, progressive and passionate creative business that thrives on partnerships and collaboration that launched in 2014 by duo Ian Greenhill and Jordan Laird. Studio Something have worked with a variety of clients including Tennent's, See Me and Glasgow Science Centre and won Gold in the Public Sector category of the 2017 Star Awards. When did the dynamic duo of Studio Something first meet? Jordan and I met at The Leith Agency before we set up our own content agency, Studio Something in 2014. The company has since grown to offer creative, digital, social, production and now has its own venture arm. When did you guys know that you were on to something? I think Jordan and I like creating simple ideas that people get. So whenever people genuinely connect with an idea, we feel like we are onto something.
As employee number 5, Leah has been integral to the development and ambitious growth of the Pickering’s Gin brand which has been making and marketing award-winning gin at Summerhall Distillery since 2014. From humble beginnings producing a batch a week from an old kennel, Pickering’s now employs 19 full time staff members and is available in 16 countries worldwide. Following their successful Pickering’s Gin Baubles campaign in 2016, Pickering’s Gin is on track to quadruple their annual turnover with one product alone.