Here’s a few tips I put together based on my experiences in China earlier this year – hopefully really useful if you’re visiting any time soon! Also, absolutely loved this Lonely Planet China book, really useful and practical tips and has a short overview of a lot of top places and it’s all in colour. Technology With such a huge growth in technology in China over the past few years, it’s no wonder that the whole population has grown to rely on it, possible more than us in the west. In public spaces you’ll find wifi and phones chargers, so people never lose touch with their virtual worlds…
This week we meet Appetite Creative's managing director. What’s your golden rule? Honesty. How can marketers be braver? Always challenge the norms - be excited to be the first. What is your most hated business expression? “We here at…” What's the biggest risk you've taken in your career? Starting Appetite Creative, in a new country, no outside investment and at the third attempt of a business. Which leader do you most admire and why? Sonia Sotomayor - white males from wealthy families were the only ones who could hope to ascend to the Supreme Court. She grew up poor in the Bronx and was raised by her widowed mother. Based on her early life alone, no one would ever predict that she’d eventually become a Supreme Court justice.
Cannes Lions 2018 delivered on its promise to celebrate creativity and highlight challenges across the advertising industry. The conversations were full of energy and the excitement for the future was palpable. As always, topics for discussion were broad, including key subjects that have the potential to profoundly impact the industry. As I reflect on the week, a handful stand out: Blockchain, blockchain, blockchain (this is a good thing) Blockchain was the source of many heated conversations in the south of France this year. While there are critics, what stood out to me is the growth of the conversation surrounding the technology. We strongly believe that we’re at the cusp of solving transparency issues with programmatic media buying with blockchain.
Much in keeping with the reshaped Festival itself, my trip to Cannes this year was stripped back, intense, hugely enjoyable and ultimately informative and useful. Much has been written already about the invasion of the management consultancies (yes they were there in force, get used to it folks); whether there were too many or too few celebrities; is it only cause-related charity ‘stunts’ that win big and will Publicis Group ever return officially to the Festival? So rather than rehash these well-worn Cannes tropes, my take will be purely personal based on a whistle-stop visit. That said, on a strict 24-hour timetable it’s actually quite extraordinary how much one can cram in.
Amazon sells us goods. Google provides us access to information. Apple ensure a third of our waking time is spent looking at an iPhone. Facebook (or its subsidiaries Instagram or WhatsApp) facilitate our interactions with each other. These four corporations enable and influence much of our collective daily experiences. And corporations like these not only influence how we experience the world, but now rival and compete with states and governments for power.