Going from the highly successful Brave conference in 2017 to the Braver theme this year was always going to be tough challenge. I am pretty sure most of the guests at the Science Museum yesterday would agree that the conference team knocked it out the park.
The speakers ranged from very personal and human stories to very open and honest insights from a wide range of business and marketing leaders.
I personally took something from every presentation however, if I was forced to select my top 5 favourite moments they would be these.
Dr Caroline Casey MBE
In a very emotionally charged, high energy and often hilarious presentation, it emerged that Caroline has a significant vision disability. Her gift for story telling had the audience fully engaged as she presented her global inclusion revolution – asserting disability is the “new green”.
Her key insight was that sometimes the bravest thing you can do is be yourself.
Also trying to be somebody else is exhausting.
At our Annual Dinner on 14 November at Lord’s Cricket Ground, Bodyform was voted Brave Brand of the Year in association with Campaign sponsored by IBM iX.
Over 500 senior marketers, gathered to celebrate the marketing industry’s achievements and cast their vote live, selecting Bodyform from a final list of four other brave brands - also unveiled on the night – British Army, Skittles, Sky and Ugly Drinks.
The search for Brave Brand of the Year began in September when a group of marketing leaders, led by The Marketing Society chief executive Gemma Greaves, met to debate which brands had taken risks and stood out in a competitive environment. A shortlist of 20 was published and readers of Campaign and members of the society were invited to choose their favourite.
The final five were revealed last night and dinner guests then voted Bodyform the winner.
Yesterday Teads had the pleasure to sponsor The Marketing Society annual conference. The theme was ‘Braver’ (building on last year’s ‘Brave’ conference), and they certainly delivered against the brief.
The amazing activist Caroline Casey opened the day challenging us all to join the Inclusion Revolution. Amongst many great insights, she focused on the importance of showing 'this is the real me' and being brave every day ('say the things that are real'). For her, bravery is asking for help, following your star and remembering that every day you get a second chance. If you didn’t get a chance to see her at the conference, I would strongly recommend you watch her TED Talk...it’s great.
Thomas Barta reminded us that the path to bravery is not in your job description and that you have the power to be brave at every level. He also and provided a great tool for you and your organisation to measure how brave you are currently, check it out at whatsyourbrave.org.
Gemma Greaves, the Society’s chief executive, opened yesterday’s Braver 2018 Conference with the declaration that — following last year’s inaugural bravery-themed conference — “this year, we decided to go braver”.
It was a notion that clearly resonated throughout the day in the words of an array of leaders, activists, authors, academics and even a Ballardian satirist who painted a dystopian picture of a future in which marketing has literally permeated the bodies of consumers.
When one hears the word ‘brave’, it’s common for the mind to conjure images of physical bravery — warriors striding into battle or firefighters entering a burning building. But Braver 2018’s speakers spoke of a more subtle, nuanced form of bravery, one accessible to all. None more so than Dr Caroline Casey, whose opening address saw her talk about the bravery of the “everyday”. “Being brave is being authentically yourself,” she said.
We were thrilled to share the Brave Conference 2018 with so many of you in London, New York, Dubai and Hong Kong yesterday.
In London’s Science Museum it was a day that began with a passionate call out for human inclusion and ended with a somewhat dark dystopian vision of the future.
Here are 10 things we learned.
Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy and polarised opinion: 30% of US consumers feel more positive about Nike after seeing the ad, but 39% feel more negative.