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Library

Q&A: Tala Al Ramahi

Ahead of our Braver Conference in Dubai on 14 November, we caught up with one of the speakers. Tala Al Ramahi, to talk bravery and more.
Clubroom

Laura Chaibi Interview

This week we met with Laura Chaibi, Head of Market Intelligence and Syndicate Digital Data at the Middle East Broadcasting Center. What’s your golden rule? In honour of Grace Murray Hopper (surely the first female data scientist!) - It's easier to ask forgiveness than it is to get permission How can marketers be braver? Culture eats strategy for breakfast. You have to be very brave as a marketer and business to challenge culture and cultural norms as well as cultural stigma. Transferring ownership and control of a brand into the hands of your consumers exponentially releases it and is often where cultural value creation from the brand is so powerful, when consumers make brands their own and become the power of distribution. To do this a marketer needs to very brave and confident enough that the brands they represent are purposeful and defined enough to be released on this level.
Library

Q&A with Luis Di Como

Ahead of our leadership breakfast in Dubai, we caught up with Unilever's Luis Di Como to get his thoughts on leadership and bravery.
Clubroom

Mike Fairburn: Vice-Chair

The Marketing Society is delighted to announce a series of important new appointments to its board in Dubai.  
Library

UnMarketing

It’s official! Summer is here. My kids are off school. They have managed to destroy the house, and to be honest, I am in NO mood for marketing. In fact, I am in the mood for UnMarketing. That could be a good thing, right?  Because frankly speaking, in my view, some marketing principles have to change, fast. Someone once said: Marketing is no longer about the stuff that you make, but about the stories you tell. And I could not agree more!

Upcoming Events

Events

We’re shining a light on the subject of mental wellbeing.
Events

We're back for a second time hosting our Brave Conference in Dubai.
Events

An evening of delicious food, good wine and big conversations.

Editor's choice

Projecting ourselves

A few years ago, I was browsing round Foyles at lunchtime. Next to all the books, on the wall, was a map of the world. But something was funny about it, it was distorted. By Dave Trott..

Blog

Lessons from Hollywood

Like Steven Spielberg, when it comes to campaigns and content, we need to stay in the box and go back to basics. Writes Aimee Anderson..

Learning

Nike's Kaepernick Ad: Provocative PR, not purpose-led branding

Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy and polarised opinion: 30% of US consumers feel more positive about Nike after seeing the ad, but 39% feel more negative.

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