“Bravo, my baby!” words I say to my 2-year old everyday, who is excited to wake up, test limits, try options, find smarter ways to play and play some more, ask WHY every five minutes and in the process, learn and find happiness every step of the way.
I worry that this bravery will be restricted as he navigates and grows in the system. I am part of the system. And so, I introduce him to superheroes, princes and princesses, witches and wizards, scientists and warriors, athletes and world leaders to keep that light burning.
I have never introduced him to a marketeer. I have never introduced him to a brave marketeer. And I can change that now.
Omar Nour told us that if dreams don’t scare you, you are not dreaming enough. Hiding behind failures and excuses, not learning from them, is contagious and all around us. However, it is our responsibility to find that inspiration, that moment, hold on to it to turn it around, make it work, make it better, live with passion.
As 2018 prepares to shuffle off to Bedfordshire, ‘tis the season for the world of Marketing leadership to shine brighter and braver. And ‘world’ is no exaggeration as this occasion saw the Marcomms Great and Good gather on the very same day across LON, NYC, HKG & DXB (trademark of Dubai Airports, BTW.)
Our Dubai Venue? VOX Cinemas in Mall of the Emirates. I know what you’re thinking…shrieking brats, gummy carpets and arctic aircon: brave, indeed…But it was worth every sticky step as a veritable Top of the VOX Pops was assembled to take us on a romp through the many meanings of ‘bravery’ in the modern era, constantly posing the question ‘what’s your brave’?
Ahead of our Dubai Braver Conference we caught up with speaker, professional triathlete Omar Nour.
How can marketers be braver?
Being braver is all about pushing the limits and pushing the limits is all about being comfortable being uncomfortable! With that comes the possibility of failure and failure is how we, as human beings, learn. I see failure as an integral part of the process to success as opposed to its antonym. I never look at it as in a negative light. To accomplish something great, limits must be pushed and, by definition, risks taken. Playing it safe seldom yields incredible results. Failure should not be a deterrent but rather a motivator to keep on trying until the desired outcome is reached. I encourage all marketers to push the label, take risks, learn from their failures, be resilient, and keep on tweaking their ideas and concepts in their relentless pursuit of excellence.
“The brighter the light, the darker the shadow: tackling the stigma around mental health”
We all know how immensely powerful stories are and the role they can play in engaging audiences and creating movements to address some of the major issues facing us as business leaders in today’s world.
I heard two stories this week which not only changed the individual’s lives but have had a huge ripple effect on tackling the stigma around mental health. The stories were showcased at a breakfast session by The Marketing Society’s Dubai chapter as part of its Brave leadership agenda to drive business leaders to have uncomfortable conversations around previously taboo topics that are having a major impact not only on our health and happiness but also on business performance.
Ahead of our Braver Conference in Dubai on 14 November, we caught up with one of the speakers. Tala Al Ramahi, to talk bravery and more.
How can marketers be braver?
Marketers can be brave by addressing social issues that matter. Very often, marketers focus on what “sells”-- and so they overlook or avoid campaigns that, they think, will not. However, I think it is time for all of us to realize that people, especially our younger audiences are driven by causes—they care about making an impact, and therefore, there is a lot potential for marketers to really capitalize on this passion that youth have to “fix the world”, or at least, to start being brave about the conversations that we choose to elevate to foster that change. This is precisely what we are trying to promote through the Special Olympics World Games. We are “selling” a cause—and a promise, and a call, for a more inclusive world.
Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy and polarised opinion: 30% of US consumers feel more positive about Nike after seeing the ad, but 39% feel more negative.