The Reception


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Divorcing Britain

After another week of Brexit bickering it was interesting to see one bit of news livening up the debate was the announcement that Airbus are considering to jump ship if the UK fails to secure a transition deal. And if that wasn’t a big enough blow to the ‘keep calm and carry on’ brigade, it was shortly followed by Mini and Rolls Royce (now owned by BMW) who announced they too are considering pressing the ejector seat button. Whilst this type of posturing is an inevitable part of the Brexit melt down, it felt all the more heart wrenching that two brands that are so wedded to their British heritage would be considering an expat life. But alas, Rolls and Mini weren’t the only brands this month to be caught up in the debate. Whilst Mr Trump has been busy making enemies stateside, it appears that Harley Davidson have been taking the brunt of retaliatory tariffs. They too are talking of moving production outside of the US - albeit not all of it.

Hiring an editor

Are you a brilliant writer and editor? Are you a marketing journalist who’s more interested in thoughtful features than breaking news and gossip? Are you a grammar pedant who can proof and produce clean copy and improve other people’s writing without losing their tone of voice? Do you have the vision and ambition to create an entirely new publication that integrates digital, video and print? A unique and exciting opportunity has arisen in our dynamic and ambitious team for an experienced Editor.   You will have previous experience running a magazine and content programme. You will have in-depth knowledge of the global marketing industry. You will have flawless grammar, style and editing knowledge and be an accomplished writer. You will have a flair for transforming dull writing into fascinating articles. You will be able to cut 2500 words into a punchy 600-word piece. You will be able to edit other people’s writing without injecting your own voice. You will have knowledge of a magazine and online content hub’s production process.

Hiring a copywriter

Are you a brilliant writer and editor? Are you a copywriter who can write short as well as long? A speechwriter who can magic a speech from a short telephone conversation and some notes? Who can improve other people’s writing without losing their tone of voice?

Working women hurdicles

2018 has marked a huge turning point around the issue of gender equality. We’ve celebrated 100 years since the first woman could vote and the launch of campaigns such as #MeToo, Time’s Up and Our Time launched in May by Sadiq Khan. “In London, only 7 of the Top FTSE companies’ CEO's are women”, says Sadiq Khan. Yet, we are still seeing cases coming to light about inappropriate behaviour towards women in (and out of) the workplace, coupled with the war on gender pay. I felt moved earlier this year at the IoD Open House listening to Carrie Gracie from the BBC, who even to this day, is fighting for fair and equal pay. A woman who has modeled not only her own, but her children’s values on the BBC - having been there over 30 years - now forced to turn on that very same establishment. I am not sure if I have just been lucky, naïve or blind to some of the hurdles or obstacles (coined ‘hurdicles’ by me), faced by women in the modern workplace.

Four copywriting verities

Quick quiz for you. How many of the following statements have you heard in the last three months? Consumers are ad-savvy. Nobody reads ads anymore. Advertising has to be entertaining. People are interested in our brand purpose. If you employ an advertising agency, or work in one, the chances are high that you’ll have nodded, mm-hmm-ed or “yes”ed to all four. But here’s the thing. Most people, and by that I mean, statistically, all people, don’t work in or employ advertising agencies. About 15 years ago, I moved from an ad-folk-heavy part of West London to Salisbury. Once a sleepy market town with a piece of paper entitling it to call itself a city, Salisbury is now renowned globally for its recent dalliance with Novichok, and matters geopolitical.

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Editor's choice

Pride month, a 'how to' guide

Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes to those who have been lost due to hate and intolerance. It’s exciting, often playful, sometimes sad, and incredibly important to the queer community., says Becks Collins.


Shut the f**k up lady. Old is ok.

A brilliant (and under 30) member of my team has just had a birthday and sent me a funny message telling me how he was celebrating... Tracy Barber, group CMO of Havas UK writes on ageism.


All you need is emotion. Really?

In part one, we learned that communication that evokes an emotional response can help both its ease of processing and its memorability. However, this leaves a quandary that some emotional ads sell, whilst others do not, says Phil Barden.