In the digital age more ideas for a new venture, product, or brand are being conceived than ever before.
Never before have proportionately so few been realised.
In the late '90s two former admen had ambitions to start a new business. Their fertile minds dreamt up all manner of ideas each of which they sold to the other for one pound. They reasoned that until realised that’s all they were worth.
They founded REN Skincare, which after 15 successful years trading they sold to Unilever for significantly more than a pound.
An idea is only valuable when you make it happen.
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