Ahead of his appearance at this year's St Andrew's Day Dinner we caught up with Robin Wight, President of both Engine and WCRS.
The best advice I ever got was from my father "Time Spent on Reconnaissance is Seldom Wasted".
The worst advice I ever got - I never listen to bad advice!
Don't underestimate the wisdom of a client.
My golden rule is to believe every problem is an opportunity in disguise.
My biggest influence was Bill Bernbach- the founder of modern advertising.
The app I use the most is 'My Bus Checker'.
The smartest business idea I’ve ever had was inventing the concept for a "wire-free" future for Orange in 1994, the pre-curser to Wi-Fi.
My favourite album and why? Leonard Cohen 'The Chelsea Hotel No. 2' as it gave me ideas.
The leader I most admire and why? Winston Churchill and his bulldog tenacity.
What I am reading and book(s) I would highly recommend Boris Johnson's 'The Churchill Factor" - the most interesting thing to put in your Xmas stocking; the 'Age of Wonder' by Richard Holmes – the 18th century scientists whose inventions shaped the modern world, and "Thinking, Fast and Slow by Daniel Kahnman – every Marketeer should read this to understand how consumers' brains really work!
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