Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference on 21 November, Elen Lewis interviews Paul Kemp-Robertson, founder, Contagious Magazine on Durex Fundawear, dyslexia and Batman.
What's the best piece of creativity you've seen this year and why?
Durex Fundawear: it makes my talks on wearable tech so much livelier. I also highly rated the Dove ‘Sketch Artist’ campaign from Ogilvy Sao Paulo. It injected fresh momentum into a long-running global campaign and proves that brands can set a purpose-driven, social agenda.
What do the great creative thinkers have in common?
Dyslexia.
What does the sweet spot between creativity and commerce look like?
The Nike Fuelband.
What's your guilty pleasure?
Buzzfeed.com or textfromdog.tumblr.com
What's the best piece of advice you've ever been given?
Hire people who are even better than you are.
What would you say to your 17-year-old self?
Learn to code.
Tell us a secret.
I am the Batman.
Our Annual Conference is a day of three parts: helping you become more creative as an individual, more creative at work and more creative in the world at large. Led by our cast of inspirational speakers, from inventors to entrepreneurs, investors, brand guardians, business leaders and creative thinkers, this is an intensive one-day toolkit to boost your creativity.
For more information or to book your tickets please view our event page.
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