Another driven entrepreneur, Lane Fox emphasised the importance of partnership in good leadership, pointing out that she collaborated closely with Brent Hoberman in the founding of her successful website lastminute.com. Attention to detail is also important.
The UK government has now briefed Lane Fox with improving the nation’s web access: she is working towards getting 10 million new people online by 2012.
Lane Fox highlighted the value of such big, hard-to-achieve, bold goals 'that have genius and magic' in them as driving business performance.
Judie Lannon, editor of The Marketing Society’s quarterly journal, Market Leader, was reporting on the Annual Conference for Warc.