What’s your golden rule?
Look and learn.
Who has been your biggest influence?
Julian Saunders – ex Ogilvy and Red Cell CEO, my boss at WPP from my twenties into my thirties, a pivotal time.
What is your most hated business expression?
‘It’s not rocket science.’
What’s the smartest business idea you’ve ever had?
Replacing an outbound telemarketing acquisition channel with a range of direct response media inbound channels – doubled the business and more than doubled profitability.
Which leader do you admire most and why?
Anita Roddick, absolute commitment to an idea and concept.
What’s your favourite word?
‘Brouhaha’! – onomatopoeia at its best.
Tell us a secret.
I’m a massive eighties music fan.
We’re looking to profile all our members here, so please do email Will to get involved if we haven’t yet been in touch.