Interview with Emma Inston, Muzu TV

Emma Inston, Muzu TV

What’s your golden rule?
Look and learn.

Who has been your biggest influence?
Julian Saunders – ex Ogilvy and Red Cell CEO, my boss at WPP from my twenties into my thirties, a pivotal time.

What is your most hated business expression?
‘It’s not rocket science.’

What’s the smartest business idea you’ve ever had?
Replacing an outbound telemarketing acquisition channel with a range of direct response media inbound channels – doubled the business and more than doubled profitability.

Which leader do you admire most and why?
Anita Roddick, absolute commitment to an idea and concept.

What’s your favourite word?
‘Brouhaha’! – onomatopoeia at its best.

Tell us a secret.
I’m a massive eighties music fan.

We’re looking to profile all our members here, so please do email Will to get involved if we haven’t yet been in touch.