Creative Mischief

Teach me something. And entertain me.

If, like Dave Trott, you think this is what a good book should do, this one will delight you.

Witty, sharp, punchy and funny, Creative Mischief is a creative manual, a collection of aphorisms, and a review of business best practice.

It is so dense that you may find it difficult to read it in one go, and instead pick up a couple of chapters at a time, letting them sink in. Some will make you laugh out loud (‘Ethnic Humour’). Some will humble you (‘Dirty Harriet’). Some make you think (‘The Creative Map’). All will energise you and make you want to do whatever you do a little – or very – differently.

If all those varied little stories have one thing in common, it is the immense merit of opening your mind and curiosity. As Dave Trott puts it, ‘The creative person wants to be a know-it-all. He never knows when these ideas might come together to form a new idea. It may happen six minutes later or six years down the road. But the creative person has faith that it will happen.’

So read this, learn, laugh, be surprised, feel mischievous... and keep faith.

Creative Mischief by Dave Trott, £7.99. If you are a member of The Marketing Society you can join The Marketing Society Book Club and write a 300-word review for the Marketing Society’s blog.