Is this a blissful new dawn or a 'neverendum'?

Though the great majority of Society members were in favour of Remain, we will have to learn to embrace Brexit. As marketers the first thing we can grudgingly acknowledge is that the new brand Brexit was presented more alluringly than the ageing and unloved brand EU.

Conventional wisdom has it that business hates uncertainty, and we may become bogged down in a legal quagmire of "neverendum". But as bold marketing leaders we cannot sit wringing our hands, and there are some glimmers of a new dawn ahead. The Society will be looking beyond Europe at its first Global Conference on November 17th.

Our title "3.57" is taken from our friends at Facebook’s new research showing that 3.57 is now the average degrees of separation between two individuals on our planet. As connectivity increases new ideas and new brands leap traditional political borders with astonishing speed.

So, while I voted Remain yesterday, I have to admit that the world and the EU have changed a lot since I also voted ‘in’ in 1975, and at the Society we will be working harder than ever to find inspirational people and ideas from around the world to brighten up this rather unsettled looking new day.