B2B marketers at the top table

Just three of the reasons why 73% of UK B2B marketers agree that their role has become more challenging over the past three years.

In partnership with The Marketing Society, this year's What Works Where in B2B Digital Marketing survey, published by our Gold B2B Partners, Omobono, reveals that marketers are under more pressure than ever. 

But it’s not all doom and gloom. There is strong evidence that marketers are clear on what best practice looks like and are applying it consistently.

It's also arguable that the additional challenges they are taking on are just the price of a seat at the top table, as organisations recognise that marketers uniquely have the types of brains which can cope with the ever changing, multivariate nature of the world we now live in.

As a result, marketers are tackling more objectives outside the traditional province of marketing than ever before.

We'll be starting the discussion at our B2B marketing excellence dinner or you can tweet @TheMarketingSoc using #wwwb2b