Ever wondered why you can only take one or two suitcases abroad?
One word: cargo.
The entire world depends on airplanes to move cargo beneath the feet of passengers.
From cadavers to camels, fashion to food – freight forwarders are the people who help send important goods overseas. Think of them as the middlemen between the sender and the airline.
They choose the best routes and airline carriers to send their clients’ goods. One of those carriers, IAG Cargo, (owner of British Airways, Aer Lingus, American Airlines and more) wanted more freight forwarders to choose them.
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(Please note: parts of this case study may have been redacted for confidentiality purposes.)
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