Marketing for Good

An initiative designed to empower our influential and talented network of marketers to give something back. Together our marketing expertise can make a genuine difference and, as big believers in collaboration, we wanted to team up with some smart organisations to make this happen.

In partnership with Pimp My Cause, this collaboration offers tangible opportunities for members to get involved and make a difference. We’re especially excited about our initiative because it’s not about reinventing the wheel, it’s about what we as a network do best – collaborate, share ideas and learn and inspire one another.

Let's give something back.

Get involved
Our most popular method is via Pimp My Cause, where they match you up to a good cause of your choice. Simply register interest and we'll be in touch.

And before your project starts, why not watch our launch video and join the conversation #marketing4good.

Success stories
Since launch in 2013 we've had over 200 pledges with a substantial number of members having completed their chosen project. Browse success stories below by clicking on the names of members.

Jerry Wright ABC Three Faiths Forum
Stephen Page Page & Page Rape and Sexual Abuse Centre
Emmanuelle Filsjean Valid Soft

All Street | St Mungo's Broadway

Steve Walker Two Sides (ex-Sony Mobile) Pimp My Cause
Gillian Singh The Go Ahead Group Restless Development
Clare Baker Absolute Radio Sky Badger
Justin Cernis The Cernis Collective Stand Against Violence
Lua Cooper Active International Octavia Foundation
Celia Pronto Ford Retail Group Yes To Life
Louis Fernandes SAS UK FreeHype
Gareth Simpson Leo Burnett St John's Ambulance
Daianna Karaian Futerra Ashoka UK
Colin Wheeler CWMarketing Limited UK Youth
Stephanie Cunningham Microsoft Advertising Incredible Brilliant Youth
Felix Meston Hailo Voices Foundation
Paul Tredwell Bigfoot Consulting Now Press Play

Our partner

PIMP MY CAUSE is a web platform that connects the world of marketing with the world of good causes and which, in only two years, has already generated well over £1M pounds of pro bono marketing support for around 700 charities and social enterprises.

Their matching platform works rather like online dating, but connecting marketers to causes they can fall in love with rather than people - if the two parties decide they are compatible - it is up to them to take their pro bono marketing relationship as far as they want to go. Register as a cause or a marketer.