Interview with Vanessa Cardigan

The Marketing Society's Hong Kong Hub Manager

Vanessa Cardigan is our new Hong Kong Hub Manager. She started her career at Estee Lauder, before moving to L’Oréal where she worked for seven years both in London and most recently in Hong Kong.

What’s your golden rule?

Always be kind as everyone is going through some sort of struggle you know nothing about.

Who has been your biggest influence?

My great grandmother. She was a nurse and met my great grandfather whilst caring for him during WW1. A bomb exploded near him and he lost his eyesight. They went on to marry and have one child (my grandmother). He was an intellectual and loved nothing more than his books so she would spend her days reading to him. My grandmother fondly remembers the deep love they shared and for me, she was the epitome of grace, compassion and kindness.

What is your most hated business expression?

‘Let’s take this offline’. We can but the conversation will be pretty much the same…

How can marketers be braver?

Don’t be afraid of the backlash. Nowadays with social media, every brand will offend someone, somewhere no matter how good their intentions are. Brands should embrace it, learn from their mistakes and move forward.

What’s the biggest risk you’ve taken in your career?

Leaving a job I loved in London and moving to Hong Kong, which turned out to be the best decision I could have ever made!

Which leader do you admire most and why?

Nelson Mandela. His commitment to justice and peace, even after being imprisoned for so long, is a reminder that forgiveness is more important than revenge.

What’s your favourite word?


Tell us a secret?

I’m an adrenaline junkie. Put me up a mountain with crampons and an ice axe, and I’m the happiest person in the world!

Connect  with Vanessa on Linked In.


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