This week we meet Chris McMillan, Founder, The Three Marketeers.
What’s your golden rule?
Surround yourself with those smarter than you.
Who has been your biggest influence?
My inner critic – he consistently challenges me.
What is your most hated business expression?
It concerns me when people talk about digital or social media as being their entire marketing strategy; its not the strategy, its a tactic, just like any other communication channel.
What’s the smartest business idea you’ve ever had?
The Three Marketeers: marketing expertise + organisational agility = marketing momentum.
Which leader do you admire most and why?
Angela Merkel. Testament to why we need more women running the world, Angela has single-handedly repositioned brand 'Germany' by displaying compassion at a time of human tragedy and authenticity against the inertia of populist local and global politics.
What’s your favourite word?
Serendipity, it’s always such an unexpected pleasure to use it.
Tell us a secret...
It’s later than you think.
My inner critic – he consistently challenges me.
What is your most hated business expression?
It concerns me when people talk about digital or social media as being their entire marketing strategy; its not the strategy, its a tactic, just like any other communication channel.
What’s the smartest business idea you’ve ever had?
The Three Marketeers: marketing expertise + organisational agility = marketing momentum.
Which leader do you admire most and why?
Angela Merkel. Testament to why we need more women running the world, Angela has single-handedly repositioned brand 'Germany' by displaying compassion at a time of human tragedy and authenticity against the inertia of populist local and global politics.
What’s your favourite word?
Serendipity, it’s always such an unexpected pleasure to use it.
Tell us a secret...
It’s later than you think.
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