Interview with Arsenal FC's Anne-Lise Johnsen

This week we meet Product Manager - Youth at Arsenal FC.

What’s your golden rule?
To treat others how you wish to be treated. I am a huge believer in treating people with respect and honesty the best I can.

Who has been your biggest influence?
Probably my dad as he started me off on my marketing journey when I was 15 by suggesting I look into marketing as an elective course. Unfortunately he passed away a few years later, so now it’s my older brother. He is one of my best friends; but also the person I go to for advice the most.  

What is your most hated business expression?
“Millennials”. Most people don’t understand who millennials are, how to speak to them and the fact that millennials aren’t young kids anymore… I am very passionate about understanding how different the very large ‘youth’ demographic are.

What’s the smartest business idea you’ve ever had?
I had a great idea about a happy hour site once; but won’t say developing my own company is a focus of mine.

What’s your favourite word?
“Lidenskap” – it’s Norwegian for passion.

Tell us a secret
When I was younger I used to perform at school functions, my biggest performance was ‘My heart will go on’ by Celine Dion.