Helping shape the Dubai Lynx

As part of our parnership with the The Marketing Society, we co-hosted a breakfast with their Founding Members to help shape the 2018 Dubai Lynx, ensuring the content is relevant for the senior client side marketing community.

The Dubai Lynx is the MENA region’s version of the Cannes Lions International Festival of Creativity. In recent years it has seen a huge rise in the number of marketers and CMOs attending, mainly down to the rapidly evolving marketing and communications industry.

Given the interest generated by the festival, the Dubai Lynx team and around eight CMOs met in Dubai last week to discuss the hot topics affecting the industry regionally and the potential of including some relevant content in the Festival programme.

A wide ranging conversation took place, with the CMOs advising that ideas such as ‘Panic Room’ situations (and how to deal with them) would be of real interest as well deeper insights into millenials and working with influencers.

Being such a culturally diverse region there was also an appetite to hear from brands and companies based outside Dubai, especially from Saudi Arabia, which is becoming an ever more important market within the MENA region. Issues around data privacy and B2B marketing were also raised. 

As part of our partnership, if any Founding Members would like to help contribute by sharing insight into challenges and key talking points, please get in touch with Thea Skelton - [email protected]