Three tips for entering our Excellence Awards 2018

This year’s Judges of the Marketing Society Excellence Awards really are the crème de la crème of marketing. Chaired by Syl Saller Global CMO of Diageo, they lead the marketing for classic blue chip brands like Mars, Coca Cola, Tesco, IBM,  ASOS and Airbnb. So how do you impress them and get your name among the winners?

Here are my three tips on how to impress the judges.

1.  Be Brave.
There will be a new overall prize for the bravest brand from among all the entries, but in each category the judges will be looking out for brands that have taken risks and succeeded against the odds.

2. Embrace failure.
If you are brave enough to share your failure with us this year you might be the winner of our “Heroic Failure” award – especially if you can also share what you learned and perhaps how this has been turned into a subsequent success.

3. Back it up.
Do give the judges clear quantified evidence of your success. All the judges sign a confidentiality agreement, and we won’t publish anything you tell us not to, but they do want to be convinced that your story isn’t just puffery.

So check out the categories at www.marketingsocietyawards.com and see which one best fits your story …and let us have it by February 9th.

And then I hope very much that you will be joining the crème de la crème of marketing at the beautiful Artillery Garden in London for the Awards night on June 13th.

Good luck!