Sri Lanka's Asiri Group of Hospitals wanted to encourage people on public buses to wash their hands, as a preventative measure to avoid spreading germs.
The Soap Bus Ticket, an innovative ticket-roll infused with soap, was invented so that every bus ticket issued to a passenger would have a secondary function as a free piece of soap.
The Soap Bus Tickets rolled out across a number of major Sri Lankan bus transit lines, and were supported by posters and signboards at major stops, in public toilets, and in Asiri hospitals, to educate passengers.
'Soap bus ticket' - Asiri Hospitals - Sri Lanka
'Soap bus ticket' - Asiri Hospitals - Sri Lanka