SapientNitro's insights from SXSW 2016

Trends from SXSW 2016

"From an open-source anti-malarial compound to renewable energy resources, Amyris Biotechnologies CEO John Melo explains his enterprise's corporate acts of altruism, as funded by the Gates Foundation. In his words, it's a win-win situation: His organization undertakes innovative science, saves thousands of lives, and conserves natural resources."

It’s highly unlikely that right now, you associate L’Oréal with cutting edge wearable technology, but the more-than-a-century old beauty company is about to change that preconception with a groundbreaking piece of stretchable, wearable tech called the My UV Patch. Developed with healthcare technology company MC10 and set to be marketed under the La Roche-Posey brand later this year, it’s an almost ridiculously simple, yet technically fascinating way to monitor skin exposure to UV rays. Beyond that, it’s a push into bringing health-based wearable tech to potentially millions of people. Oh, and did we mention it’ll essentially be free?

The My UV Patch looks something like those temporary tattoos worn by kids, but it’s actually a stretchable electronic skin patch, measuring less than 50 micrometers thick, which is less than that of a human hair. It really does become part of your body. Despite this time size, it consists of five different layers — an adhesive to hold everything together, photo sensitive dyes, an NFC array, an encapsulating layer for it, and the medical grade adhesive for the skin.

Lancôme introduces Le Teint Particulier Custom Made Makeup, a groundbreaking beauty experience that combines luxury, artistry and technology to offer each woman her very own custom blended foundation. With the knowledge that no two skin shades are alike, Le Teint Particulier uses a revolutionary and patented technology to detect over 20,000 skin tones. Once captured, the system creates a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to emulate her unique skin. Debuting at select Nordstrom stores, Le Teint Particulier is Lancôme’s first bespoke makeup experience.

The Sentis Brain Animation Series takes you on a tour of the brain through a series of short and sharp animations.

Amazing interfaces and holograms.

The Pip, a revolution in mental fitness, allows you to see your stress levels. It accurately visualises what you are feeling, as you are feeling it. The Pip connects your emotions with engaging Apps, teaching you not only how to recognise stress, but to live a life that can withstand it.

MasterCard will bring payments to a wide array of consumer products across the automotive, fashion, technology, wearables and yet to be imagined categories.

The future of personal advertising

Gemonoid HI-1 is a doppelganger droid built by its male co-creator, roboticist Hiroshi Ishiguro. It is controlled by a motion-capture interface. It can imitate Ishiguro's body and facial movements, and it can reproduce his voice in sync with his motion and posture. Ishiguro hopes to develop the robot's human-like presence to such a degree that he could use it to teach classes remotely, lecturing from home while the Geminoid interacts with his classes at Osaka University.

Elon Musk at it again with the Hyperloop. But what exactly is it, how did the idea come about? (It's actually a little older than you'd think) and what's the latest progress? Watch and find out!

 

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