We are proud to share a series of films about customer-centricity from top leaders who have been generous with their helpful tips and rich experience.
In this film, Brand Learning catches up with Dean Aragon, Global VP Brand & CEO Shell Brands International, who talks about the attributes of the marketer of the future and customer-centricity in practice.
Dean was a speaker at the 2015 International Marketing Leaders Programme Europe which is brought to you by the Marketing Society in partnership with Brand Learning and sponsored by Shell. The programme is a unique development experience for high potential individuals preparing for senior marketing and commercial leadership roles.