The United Nations used the "Labels Against Women" Pantene advertising to open the International Woman's Day Conference in March 2014. The film shows men and women doing the same things but being labelled differently starting the conversation about gender bias.
For the first time Pantene did not show the product or hair but instead highlighted an important issue which helped women to shine.
The film reached 46M views with a media value of $25M USD and the brand saw a significant gain in value share.
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