Faced with increased competition and a wide variety of flavours, brand leader Uni-Noodle created a range of recipes flavoured by moods which were captured in a "house of little moments" film.
The film was viewed 8.7M times on YouTube gaining an earned media value of 5.6M USD.
Sales increased by 37% and the simple, delicious noodles became a mood expressing food brand.
Watch more Pioneering Spirit videos in our Cinema.