'HIV Heroes Edition' - Vangardist, Austria

Whilst in some regions there has been a dramatic increase in the disease HIV no longer makes the headlines and with the silence comes the stigma. Vangardist a leading magazine wanted to make a statement during the world's biggest aids fundraising event in Vienna by printing a limited edition using the blood from HIV + people from a range of different backgrounds.

With over 7M shares and comments and reaching 42M people $2.2M of earned media was delivered.

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