Groceries Not Guns - Moms Demand Action - USA

Groceries Not Guns
USA gun laws allow loaded weapons to be taken into stores.
 
Moms Demand Action on Gun Sense targeted Kroger's one of the major store chains and used their own rules to highlight this madness.
 
A social media campaign and a series of PR stunts resulted a 360k names on a petition, the support of Barack Obama as well as Kroger and a number of other large chains changing their rules.