"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise but would like to but have a fear of being judged. A film was created celebrating women of all shapes and size, ages and abilities being physically active and having fun. 
 
The film has had more than 29M views and the campaign had more than 700M media impressions.

Watch more Pioneering Spirit videos in our Cinema.