Smart cars have a vision of finding new solutions for urban problems. One problem they identified in Lisbon was the frustration pedestrians have while waiting at traffic lights, often leading to dangerous jaywalking. To fix this problem, they created a traffic light where people love to wait. Pedestrians were invited to dance in a nearby booth with the moves being shown in real time by the red figure in nearby traffic lights.
The video of the experiment has been watched 9 million times on YouTube and has 440 million media impressions worldwide. Importantly 81% of pedestrians in Lisbon were happy to wait a little longer before crossing the road.
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