'Dad-do' - Pantene - USA

Research shows that daughters who enjoy quality time with their fathers grow up to be stronger, more self-confident and successful.

Pantene created an idea called "Dad-do" which encourages fathers to help their daughters develop their hair styles. "Dad-do" style kits, online help guides and pop up salons as well as well as a Superbowl ad were developed to promote the campaign.

After 2 days #daddo out trumped #trump on Facebook