'Aid to Cart' - Exito Foundation, Colombia

Exito is a charity that supports under nourished children in Colombia. They encouraged a major online retailer to add an option of food to their products and customers had an option of either 'add to cart' or 'aid to cart'.

If 'aid to cart' was chosen a donation was made to Exito. 40 tonnes of food was donated and distributed to children.

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