In this film, we hear from the brilliant Trevor Robinson, who created the award-winning Tango ads. He tells us about the three ads that have captured him over time. Ads that live with you are created through powerful stories that make you feel, think and connect. Trevor’s choices are no exception to those rules.
Maxell: Me Ears Are Alight
Howell Henry Chaldecott Lury made light of the difficulties of understanding pop lyrics in its multi award-winning spot for Hitachi’s Maxell tapes brand – a bold move, since ads for music media tend to make much of the product’s audio fidelity. The ad won a Cannes Lion Film Grand Prix in 1990.
Agency Howell Henry Chaldecott Lury
Guinness: Surfer
Released in 1964 by DDB New York, this ad asks: have you ever wondered how the man who drives the snowplow, drives to the snowplow? This TV ad was made by Production Company, Film Contracts, London and was art directed by Len Sirowitz. The ad won 1964 Cannes Gold and was included in the Hall of fame in the 2013 Clio Awards.
Agency AMV BBDO
Creative Director David Abbott
Creatives Tom Carty/ Walter Campbell
Prod Co Academy Films
Director Jonathan Glazer
Levi's: Odyssey
"Odyssey" spotlights Levi's Engineered Jeans and is one of the most spectacular showcases yet devised by the company's longtime agency BBH. The agency went to acclaimed director Jonathan Glazer to develop and realise the project and to Framestore to provide the visual effects expertise necessary to support this ambitious vision.
Agency BBH
Creative Director Stephen Butler
Creative Gavin Lester/ Antony Goldstein
Prod Co Academy Films
Director Jonathan Glazer
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